Being focused is about knowing when to say 'NO'

Coming straight from the horse's mouth, Steve Jobs talks about how managing engineering resources smartly and  rigorously is at the core of many things that Apple did to make a comeback. It surely worked as we can tell from the resounding successes the company has had in recent years. There are many different concepts that Steve talks about in this rear footage ranging from insights into Marketing, Technology, PR and Vision. Made me wonder where I was 15 years ago when he first talked about the realities of today - iPhones, iPads and the world of Cloud Computing!